Industry insights: Where East African media production is headed

A look at demand for local content, partnerships with global brands, and the skills that will matter most for production companies in the next few years.

Demand for locally produced content is up—brands want stories that resonate in Kenya, Tanzania, Uganda, and beyond. That means more docu-style campaigns, influencer integrations, and event coverage that feels native, not imported.

Partnerships with global brands often start with one project (a product launch, a doc, or a summit) and expand into retainer work. The skills that pay off: strong project management, clear communication, and the ability to deliver broadcast-quality on tight timelines.